Looping that logo
Client: 1473 Media
Creative Direction & Motion Design: Dotty Albro,
Albro Animation
1473 Media is a new venture delivering marketing solutions to the Cambridge area and beyond. They brought me on to animate an energetic loop of their logo for their launch event in 2023.
Initially, the brief was just to animate the caption text rather than the entire logo but once we talked through the client’s goals for the event and ultimately their business, they decided to go for a complete logo animation; something energetic enough to impress their audience while being calm enough to compliment their slick and minimal branding.
Building from their branding, I used the logo’s box outline to emphasize and illustrate the brand’s pillars: an envelope for “Inform”, driving movement for “Influence”, and an explosive move for “Impact”.
Above: An animatic to help the client visualize the design and timing of the final video.
Above: An alternative colour scheme for the final video.
The event went down a storm and resulted in several contracts for 1473 Media.
