Animating data
Client: Anonymous
Art Direction: Kiain Bird, BirdStone Digital
Motion Design: Dotty Albro, Albro Animation
This client wanted an animated explainer video to catch the eye of people scrolling through their website and inform them about a new study that evidenced the effectiveness of their tools.
As the company branding is bright and colourful and they’d used 3D imagery in past marketing material, we decided on isometric graphical elements to pop the information, highlight all the brand colours, and make the data more engaging.
The client offers a collection of tools that support doctors by providing real-time interpretation of brain scans to help guide treatment and transfer decisions for stroke patients.
On the client’s request, key product names and the company name have been hidden or altered.